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Contractor Marketing

Modern marketing to grow your contracting business

Grow your business with the #1 Marketing Platform® for contractors and a dedicated marketing team that understands the contracting business.

Contractor marketing to grow your business

There are hundreds of thousands of contractors operating in the US, many of whom are competing for the same small group of customers. Contractors that don’t want to get lost in the crowd need to learn how to stand out. Getting found by your target audience is just the first step. You also need to make sure that they choose you over your competitors. The right contractor marketing strategy can help you do both. Contractor marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers looking for the contracting services you provide — in the right place and at the right time.

5 reasons to use a contractor marketing platform

1. Everything you need in one place: An effective contractor marketing strategy consists of many different channels, from social media and content marketing to paid advertising. Managing every channel, one by one, can get complicated. Having KonectLocals contractor marketing platform simplifies your marketing strategy by giving you everything you need to manage it from one place.

2. Streamline your marketing: These days, contractors need to take advantage of multiple marketing channels in order to succeed, and none of them should be operating in a silo. Modern contractor marketing channels work better together. With a singular contractor marketing platform, you can easily and seamlessly streamline your marketing strategy across multiple channels.

3. Save time: Most modern contractors have more than enough on their plates already, and don’t have time to devote to marketing, which can be a full-time job in itself. By simplifying your marketing strategy and allowing you to manage it all from one place, KonectLocal’s contractor marketing platform can help you save time and free up your schedule.

4. Save money: From a contractor website builder to social media management software and a CRM, contractors need several different tools in order to effectively market and manage their business. They can all add up fast. KonectLocal saves you money by giving you all the tools you need in a single contractor marketing platform.

5. Monitor and maximize your performance: Which marketing channels are driving the best results for your contracting business? Where are your best leads coming from? How can you make the most of your marketing investment? KonectLocal’s contractor marketing platform allows you to monitor and maximize your marketing efforts across multiple channels.

Must-have marketing channels for contractors

SEO and content marketing

If there’s one skill every successful contractor needs, it’s the ability to communicate effectively. Luckily, email marketing can help. With email marketing, contractors can nurture leads, keep customers up to date on projects, stay top of mind and more.

Email marketing

If there’s one skill every successful contractor needs, it’s the ability to communicate effectively. Luckily, email marketing can help. With email marketing, contractors can nurture leads, keep customers up to date on projects, stay top of mind and more.

Social media marketing

These days, most people spend the majority of their time online on social media. That makes Facebook, Instagram and other social media platforms ideal marketing channels for doctors and medical practices. With doctor social media, you can connect with prospective patients in your community, build trust and grow your practice.

Online advertising

In most places, doctors face a lot of competition. Not only do doctors need to be visible wherever their potential patients are already spending their time, but they need to make their practice stand out. Online advertising can do both of those things, while helping you capture market share and maximize your success.

Reputation management

Trust is a critical aspect of relationships between patients and doctors. You can start building trust with prospective patients before they even step foot in your practice with reputation management. By taking a proactive approach to reputation management, you can get more five-star reviews and build a strong reputation for your practice.

Let us help you conquer key contractor marketing channels

The benefits of working with a contractor marketing team

Contractor marketing FAQs

Why is contractor marketing important?
With so many contractors out there competing for the same group of leads, it’s imperative to find a way to stand out from the crowd and get noticed. The right contractor marketing strategy can help you do just that. Contractor marketing is no longer optional for modern contractors who want to succeed. It’s a critical piece of the puzzle.
There’s no such thing as a single contractor marketing strategy that will work for every contracting business. Finding the right strategy for your business starts with identifying who your target audience is, where they spend their time online and what message will resonate with them, as well as your goals and budget.
Inbound marketing is a strategic contractor marketing approach that focuses on getting found by your target audience online, and then turning those leads into customers. It’s the opposite of outbound marketing, which involves cold-calling and buying contractor leads. Some common inbound marketing tactics for contractors include SEO, content marketing, social media marketing and search advertising.
There are a number of ways to generate leads for your contracting business. Some common contractor-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. It’s also a good idea to attend local events, sponsor community programs or partner with other businesses in your industry.

Grow your business with a dedicated marketing team

Real contractors real results

As a contractor your business is only as strong as your stream of leads. KonectLocal has helped contractors like yourself build their brand presence, improve their business operations and drive contractor leads.

Liftech's Story

See what our contractor KonectLocal Platform users are saying

“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”

Bruce A. | Principal Accountant

“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”

Gregory D. | Director of Operations

“KonectLocal has grown our business more than 300% in less than 4 months.”

Dale M. | Managing Partner

“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”

Pat M. | Owner

“Outstanding customer service and support.”

Michael M. | Owner

“My business and social media exposure have increased significantly with their help.”

Danielle W. | Owner
“The team made my website-creating experience so easy!”
Jessica G. | Administrative Assistant

“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”

Chandler J. | Director of Business Development

“Since I started working with them, I have seen a big change in my business.”

Greg B. | Co-founder

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