#1 Marketing Platform® for Fitness Businesses

Fitness Marketing

Modern marketing to grow your fitness business

Grow your business with the #1 Marketing Platform® for gyms, personal trainers and fitness businesses, and a dedicated marketing team that understands the fitness business.

Fitness marketing to grow your business

There are hundreds of thousands of personal trainers, gyms and other fitness businesses operating in the US, and in many places, they’re competing for the same group of leads and clients. To avoid getting lost in the crowd, your fitness business needs to stand out.

Getting found by potential members and clients is important, but it’s just the first step. You also need to give them a reason to choose your fitness business over the many others in your area. The right fitness marketing can help with both.

Fitness marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective members and clients looking for the services you provide — in the right place and at the right time.

5 reasons to use a fitness marketing platform

1. Everything you need in one place: Whether you’re marketing a small personal training business or a fully equipped gym, modern fitness marketing can get complicated, fast. A good fitness marketing platform, like KonectLocal, will give you everything you need to manage your marketing in one place, from email and social media to website design and SEO.

2. Streamline your marketing: With all of your marketing tools and assets in one central location, you can quickly and easily create and launch marketing campaigns that get results — and you can do so across multiple channels. No more wasted time managing your marketing channels and strategies one by one — everything you need is right at your fingertips.

3. Save time: The KonectLocal fitness marketing platform can automate many of the tedious and time-consuming tasks that come with managing a marketing strategy, from creating and sending email newsletters to scheduling social media posts. This frees up your time so you can focus on other aspects of managing and growing your business.

4. Save money: A good fitness marketing platform will offer a variety of features and tools to help you save money on your marketing efforts. For example, with KonectLocal, you can create and design your own professional-looking website and email newsletters — no need to hire a separate web designer or email marketing firm.


5. Monitor and maximize your performance: With KonectLocal, you can track your marketing campaigns and performance month over month, so you can quickly identify what’s working and what’s not for your fitness business. This allows you to make any necessary adjustments to your fitness marketing strategy in order to maximize your results.

Must-have marketing channels for fitness businesses

SEO and content marketing

The search for a local gym or personal trainer often starts on a search engine, like Google or Bing. In order to ensure that your fitness business appears as a top result for relevant keywords, you need to invest in SEO (search engine optimization) and content marketing. This process involves creating optimized content so that search engines can easily find and index your site.

Email marketing

Email marketing is one of the most effective ways to reach and engage your target audience. With konectLocal, you can easily create and send professional-looking email newsletters to your clients and prospects. You can also automate your email campaigns, saving you time and effort.

Social media marketing

Did you know that social media platforms, like Facebook and Instagram, are where most people are spending their time online? Social media is a powerful marketing tool for fitness businesses. Not only can you use social media to reach and engage your target audience, but you can also use it to build relationships with your clients and create a community around your brand.

Online advertising

Multi-channel advertising is something every fitness business should be using to drive leads and sales. Online advertising allows you to reach your target audience with targeted messages on the channels they’re already using. And with KonectLocal, you can easily create and launch online advertising campaigns on the channels that make the most sense for your business.

Reputation management

Fitness businesses live and die by their reputation. In today’s digital world, potential clients are more likely to research a business online before they make a purchase or commit to a membership or a service. Building a strong reputation and getting lots of five-star reviews will help you get found and stand out online — and off.

Let us help you conquer key fitness marketing channels

The benefits of working with a fitness marketing team

Fitness marketing FAQs

Why is fitness marketing important?
Between workout videos, online fitness classes, personal trainers, gyms and other fitness centers, modern fitness businesses face a lot of competition. Fitness marketing helps you reach and engage your target audience, build relationships with your clients, create a community around your brand, get ahead of your competitors and grow your business.
The first step in creating a fitness marketing strategy is to identify your target audience. Once you know who you’re marketing to, you can create targeted content and messages that resonate with them. You should also consider which marketing channels and strategies will be most effective in reaching your target audience.
Inbound marketing for fitness businesses focuses on creating and distributing valuable, relevant and targeted content that attracts and engages your target audience. Once you’ve attracted your target audience to your website or blog, you can then nurture them through the sales funnel with targeted messages and offers.
There are a number of ways to generate fitness leads. You can use SEO and content marketing to attract your target audience to your website or blog. You can also use social media, online advertising, email and text message marketing to reach and engage your target audience. And you can use reputation management to build trust and credibility with potential clients.

Grow your fitness business with a dedicated marketing team

Real fitness businesses, real results

As a fitness business your business is only as strong as your stream of leads. KonectLocal has helped fitness businesses like yours build their brand presence, improve their business operations and drive fitness leads.

Munk Hearing Centre

See what our fitness KonectLocal Platform users are saying

“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”

Bruce A. | Principal Accountant

“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”

Gregory D. | Director of Operations

“KonectLocal has grown our business more than 300% in less than 4 months.”

Dale M. | Managing Partner

“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”

Pat M. | Owner

“Outstanding customer service and support.”

Michael M. | Owner

“My business and social media exposure have increased significantly with their help.”

Danielle W. | Owner
“The team made my website-creating experience so easy!”
Jessica G. | Administrative Assistant

“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”

Chandler J. | Director of Business Development

“Since I started working with them, I have seen a big change in my business.”

Greg B. | Co-founder

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