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here are hundreds of thousands of law firms operating in the US and more than a million lawyers competing for a relatively small number of clients. Unfortunately, the competition for new clients is so fierce that the majority of law firms collapse.
The competition for new clients is cited as the number one challenge for law firms, and the ability to compete is what sets successful law firms and attorneys apart. That’s where law firm marketing comes in.
Attorney marketing underscores what makes your law firm different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the legal representation you provide — in the right place and at the right time.
1. Everything you need in one place:Lawyer marketing has many moving parts, from SEO and content marketing to listings and reputation management. Marketing your law firm can quickly become a full-time job, especially when you manage every marketing channel one at a time. With an all-in-one law firm marketing platform, like KonectLocal, you can manage every marketing channel from one place.
2. Streamline your marketing: There are many different marketing channels you should be using to grow your law firm, none of which should be operating in a silo. By streamlining your strategy across all of your marketing channels, you maximize your efforts and, subsequently, your ROI. An attorney marketing platform will help you do just that.
3. Save time: Small business owners are incredibly busy, and lawyers tend to have even more on their plates than most small business owners. That can make it hard to really focus on marketing your law firm. With a singular law firm marketing platform, you save time by gaining a bird’s eye view of all of your marketing channels at once.
4. Save money: If you’re marketing your law firm with multiple software programs, not only is it time-consuming but it can also get expensive, and fast. When you use a single attorney marketing platform to grow your firm, you only pay for one marketing plan instead of several. That saves you money and allows you to do more with less.
5. Monitor and maximize your performance: While general rules apply in attorney marketing, no two law firms are exactly alike. Just because a marketing strategy works for one firm, doesn’t mean it will work for another. By using one platform to market your business, you can monitor the performance of all of your marketing channels from one place. This makes it easy to make data-driven decisions.
More often than not, when someone needs legal representation, their search starts on Google or Bing. In order to rank on page one of search engines, you need a lawyer SEO (search engine optimization) and content marketing strategy. This means more high-quality leads for your law firm who are actively searching for your legal services online.
There’s a lot at stake for people looking for legal representation, and the decision to hire an attorney is not one people take lightly. Reviews are the modern-day word of mouth, and you need them to build trust with prospective leads and clients. Reputation management can help you get and manage reviews, build trust and convert leads who are on the fence.
Even if you cut corners by implementing your attorney marketing yourself, it can still be costly. If you hire an in-house marketing manager, it costs even more to market your firm. Working with a marketing team, like KonectLocal’s, gives you unrivaled talent at only a fraction of the cost of hiring an in-house marketing manager for your law firm.
From writing blog posts for your lawyer website to creating social media posts and responding to reviews, it takes time to market your law firm. Law firm marketing is essential but time-consuming. By working with a marketing team, you save time without sacrificing your marketing strategy.
Coming to us with a primary need to increase DUI-related leads, Donahue Law Firm initially started with a modest marketing budget…read case study
“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”
“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”
“KonectLocal has grown our business more than 300% in less than 4 months.”
Dale M. | Managing Partner
“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”
“Outstanding customer service and support.”
“My business and social media exposure have increased significantly with their help.”
“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”
“Since I started working with them, I have seen a big change in my business.”
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Madwire LLC is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA.
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