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Pest Control Marketing

Modern marketing to grow your pest control company

Grow your business with the #1 Marketing Platform® for pest control companies and a dedicated marketing team that understands the pest control business.

Pest control marketing to grow your business

There are tens of thousands of pest control companies and exterminators in the US, and many of them are competing for the same small group of customers. Unfortunately, failing to invest in the right marketing strategy is one of the biggest reasons pest control companies don’t succeed.

The demand for pest control is high in many areas, but the competition is also fierce. If you want your pest control business to be a success, you need to attract — and keep — leads and customers. That’s where pest control marketing comes in.

Pest control marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers specifically looking for the pest control services you provide — in the right place and at the right time.

5 reasons to use a pest control marketing platform

1. Everything you need in one place: Modern pest control marketing shouldn’t just consist of just one strategy or channel. But, managing your pest control marketing across multiple channels and strategies can be a challenge. Luckily, the KonectLocal pest control marketing platform allows you to manage it all from one place.

2. Streamline your marketing: From social media management to SEO and content marketing, there are many channels and strategies modern pest control companies should be using. Pest control marketing channels tend to work better together, and if they’re operating in a silo, it’s going to hinder your performance. Streamline your marketing with an all-in-one pest control marketing strategy.

3. Save time: Marketing your pest control business across multiple channels and strategies can be time-consuming, to say the least. Having the right marketing tools on your side can help you save time and grow your business. With the KonectLocal pest control marketing platform, you get all of the tools you need in one place.

4. Save money: From reputation management software to CRM software, there are many pest control marketing tools that can help you grow your business. But, paying for each tool one by one can really add up. Save more and get all of the pest control marketing tools and software you need for one low cost with KonectLocal.

5. Monitor and maximize your performance: What works for one pest control company won’t necessarily work for yours, and what worked yesterday may not work again for you tomorrow. Let the data guide your marketing decisions by using KonectLocal’s pest control marketing platform to regularly monitor you and adjust your performance.

Must-have marketing channels for pest control companies

SEO and content marketing

Whether someone is dealing with an infestation of bed bugs or mice, the first place they’ll often go to look for pest control services is a search engine, like Google or Bing. To rank high enough on search engines to get found, you need the right pest control SEO (search engine optimization) and content marketing strategy.

Email marketing

While new pest control leads are great, it’s your existing customers that have the most impact on your bottom line in the end. It’s more cost-effective to market to your existing customers, and they’re more likely to spend more and spread the word about your business, too. Email marketing can help you keep your customers coming back for more.

Social media marketing

Smart pest control marketing is about building an active presence for your business wherever they already spend their time online. Facebook, Instagram and other social media platforms are where most people are spending their time online, and these channels are a must for modern pest control companies looking to get ahead.

Online advertising

Not only is it important for pest control companies to grow their visibility in the right places, but also to build a presence that helps them stand out from the crowd. With multi-channel advertising, you can do just that. Multi-channel advertising can help you grow your presence, attract high-quality pest control leads, capture market share and more.

Reputation management

Hiring a pest control company is a big deal to most people. After all, you work in people’s homes and offices, and how effective your services are can have a huge impact on them. People need to know that you’re right for the job, and many will want to read your reviews. With reputation management, you can get more five-star reviews and build a strong reputation.

Let us help you conquer key pest control marketing channels

The benefits of working with a pest control marketing team

Pest control marketing FAQs

Why is pest control marketing important?
In most places, there’s no shortage of demand for pest control services, but with so many other companies out there competing for the same customers, you need to make sure your business gets found. The right pest control marketing strategy can help you not only get found but stand out from the crowd, helping you win leads and drive success.
The right pest control marketing strategy for your business will depend on a number of factors, including who your target audience is, where they spend their time online and what your unique goals are. Once you identify these things, you can develop a strategy that can help you reach your goals and maximize your success.
Inbound marketing is a strategic approach that focuses on getting found by your target audience online, and then turning those pest control leads into customers. It’s the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. Some common inbound marketing tactics for pest control companies include SEO, content marketing and social media marketing.
There are many ways to generate pest control leads. One of the best is through Google’s Local Services Ads, which is a pay-per-lead strategy that can help you attract exclusive leads. SEO and content marketing, social media management, listings management and multi-channel advertising can also help you attract pest control leads.

Grow your pest control company with a dedicated marketing team

See what our pest control KonectLocal Platform users are saying

“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”

Bruce A. | Principal Accountant

“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”

Gregory D. | Director of Operations

“KonectLocal has grown our business more than 300% in less than 4 months.”

Dale M. | Managing Partner

“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”

Pat M. | Owner

“Outstanding customer service and support.”

Michael M. | Owner

“My business and social media exposure have increased significantly with their help.”

Danielle W. | Owner
“The team made my website-creating experience so easy!”
Jessica G. | Administrative Assistant

“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”

Chandler J. | Director of Business Development

“Since I started working with them, I have seen a big change in my business.”

Greg B. | Co-founder

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