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Plumber marketing to grow your business

There are hundreds of thousands of plumbers operating in the United States — all competing for similar customers. Unfortunately, failure to stand out in a saturated market is listed among the top reasons why many plumbing businesses don’t make it past the five-year mark.

People need plumbing services all the time. For plumbers, the problem is not a lack of demand but the struggle to get found and stand out from the crowd. That’s where plumber marketing comes in.

Plumber marketing shines a light on what makes your plumbing business unique, helping you to stand out and get ahead of your competition. It gets you in front of the right people — prospective customers specifically looking for the plumbing services you provide — in the right place and at the right time.

5 reasons to use a plumber marketing platform

1. Everything you need in one place: Plumber SEO (search engine optimization), PPC advertising and social media marketing are just a few of the marketing strategies that modern plumbers need to be using. With a singular plumber marketing platform, you get all of the tools and talent you need to manage it all from one place.

2. Streamline your marketing: Plumbers who want to succeed need to be visible across multiple channels and platforms. While your marketing channels can drive some results on their own, they tend to work better together. With the KonectLocal plumber marketing platform, you’ll have everything you need to launch a streamlined, cohesive marketing strategy across the web.

3. Save time: Between managing their business and serving their customers, modern plumbers have a lot on their plates. Finding time to devote to marketing can be difficult, especially when you manage every marketing channel one by one. KonectLocal’s marketing platform for plumbing businesses saves time by giving you the ability to manage it all from one place.

4. Save money: From social media scheduling tools to reputation management software, there are many tools a modern plumber can use to market their business. Paying for each of these tools on their own can get pricey, fast. With an all-in-one plumber marketing platform, you get all of the tools and talent you need to grow your plumbing business for one low price.

5. Monitor and maximize your performance: To make the most of your marketing budget, you need to know which channels and strategies are driving the best results for your business. With KonectLocal’s plumber marketing platform, plumbers can easily monitor what’s working and what’s not so they can make data-driven decisions and maximize their performance.

Must-have marketing channels for plumbers

SEO and content marketing

When someone needs to have a drain cleaned or pipe repaired, the first place they are likely to look for a local plumber is on Google, Bing or another search engine. In order to get found by these high-quality leads, plumbers need a cohesive, consistent plumber SEO and content marketing strategy.

Email marketing

Not only do many doctors face the challenge of attracting new patients, but also the challenge of keeping them coming back for future care. Email marketing can help. With the right email marketing strategy, you can stay top of mind with your patients and ensure they choose you when they need future care.

Social media marketing

Plumbers who want to make the most of their marketing investment need to build a presence where their customer base already spends their time. These days, that’s social media. Social media marketing can help plumbers build strong community connections, expand their reach, increase trust and drive plumber leads.

Online advertising

In most places, doctors face a lot of competition. Not only do doctors need to be visible wherever their potential patients are already spending their time, but they need to make their practice stand out. Online advertising can do both of those things, while helping you capture market share and maximize your success.

Reputation management

Trust is a critical aspect of relationships between patients and doctors. You can start building trust with prospective patients before they even step foot in your practice with reputation management. By taking a proactive approach to reputation management, you can get more five-star reviews and build a strong reputation for your practice.

Let us help you conquer key plumber marketing channels

The benefits of working with a doctor marketing team

Plumber marketing FAQs

Why is plumber marketing important?
Plumbers competing for leads and customers in saturated markets need to be able to get found and stand out in order to succeed. With an effective plumber marketing strategy, you can increase your visibility across popular channels, attract the best plumbing leads, convert them into paying customers and keep your existing customers coming back.
Every plumbing business is unique, which means that no two plumber marketing strategies should be the same. However, every successful plumber marketing strategy starts in the same place — identifying who your target audience is and what your goals are. From there, you can develop a marketing strategy that works for you.
Inbound marketing focuses on getting found by your target audience online, and then turning those plumber leads into customers. It’s the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. Some common inbound marketing tactics for plumbers include SEO, content marketing and social media marketing.
There are a number of strategies plumbers can use to generate plumber leads. Some of the best include plumber SEO and content marketing, multi-channel advertising and social media marketing. To identify the most effective lead generation strategy for your plumbing business, track and rate your lead and lead sources.

Grow your business with a dedicated marketing team

See what our plumbing contractor KonectLocal Platform users are saying

“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”

Bruce A. | Principal Accountant

“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”

Gregory D. | Director of Operations

“KonectLocal has grown our business more than 300% in less than 4 months.”

Dale M. | Managing Partner

“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”

Pat M. | Owner

“Outstanding customer service and support.”

Michael M. | Owner

“My business and social media exposure have increased significantly with their help.”

Danielle W. | Owner
“The team made my website-creating experience so easy!”
Jessica G. | Administrative Assistant

“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”

Chandler J. | Director of Business Development

“Since I started working with them, I have seen a big change in my business.”

Greg B. | Co-founder

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