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There are more than 100 thousand real estate brokerage firms and more than 1.5 million real estate agents competing to represent buyers and sellers in the US. There’s so much competition in the real estate industry that 8 out of 10 real estate agents fail.
Real estate businesses and agents that want to not only survive but thrive need to be able to effectively compete. That’s where real estate agent marketing comes in.
Real estate marketing highlights what makes you unique and helps you stand out from the crowd. It gets you in front of the right people — buyers and sellers looking specifically for what you have to offer — in the right place at the right time.
1. Everything you need in one place: From content marketing and online advertising to reputation management, real estate marketing has a lot of moving parts. An all-in-one marketing platform, like Marketing 360®, helps to keep it simple. There’s no need to use 10 different types of software to manage and grow your real estate business. Everything you need is in one place.
2. Streamline your marketing: You should market your real estate business everywhere your prospective clients are spending their time online. No aspect of your marketing should operate in a silo. Your strategies will be more effective across every channel if they work together. A real estate marketing platform will help you streamline and maximize your marketing efforts.
3. Save time: Small business owners are some of the busiest people around, and real estate is one of the most cut-throat industries. That doesn’t leave a lot of time to focus on marketing. With a single marketing platform, you get a single view of all your real estate agent marketing channels, saving you time and energy.
4. Save money: If you’re using multiple software programs to market your real estate business, you’re probably also paying multiple marketing bills. That can get expensive, fast. Not only does having a singular marketing platform help you save time, but it also helps you save money, allowing you to do more with less.
5. Monitor and maximize your performance: There’s no such thing as a one-size-fits-all real estate marketing solution. What works for one real estate agent won’t necessarily work for you. When you manage your marketing from one place, you can also monitor your performance from one place. This allows you to maximize your marketing by doing more of what’s working and less of what’s not.
Real estate agent marketing, even if you do it all yourself, isn’t cheap. When you consider salary and benefits, it costs even more if you have a dedicated marketing manager in-house. By working with a marketing team, like KonectLocal, you get a group of dedicated professionals committed to your success for a fraction of the cost.
Real estate marketing is a non-negotiable part of growing your business, but it takes time to design ad campaigns, write blogs, manage reviews, build email campaigns and all the rest. With a marketing team on your side, you can make sure that all of your real estate marketing bases are covered without having to take time or attention away from your clients.
The world of real estate agent marketing is always changing and evolving. If you’re not keeping your strategy up to date, you’re going to miss out on real estate leads and opportunities. By working with a marketing team, you can rest assured that your marketing strategy is always in-line with the latest trends.
Most small real estate businesses can’t afford to let their marketing dollars go to waste. Without a lot of marketing experience or training on your side, it’s all too easy to invest in the wrong channels or strategies. Working with a team of marketing professionals will help you make the most out of your marketing budget.
Real estate is a fast-moving industry. When a new property comes on the market, you can’t afford to wait. Your clients rely on you to be there whenever and wherever they need you. By working with a real estate marketing team, you free up more of your time to focus on what matters most — serving your clients.
“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”
“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”
“KonectLocal has grown our business more than 300% in less than 4 months.”
Dale M. | Managing Partner
“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”
“Outstanding customer service and support.”
“My business and social media exposure have increased significantly with their help.”
“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”
“Since I started working with them, I have seen a big change in my business.”
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Madwire LLC is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA.
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