#1 Marketing Platform® for Roofers

Roofer Marketing

Modern marketing to grow your roofing company

Grow your roofing company with the #1 marketing platform® for roofers and a dedicated marketing team that understands the roofing business.

Roofer marketing to grow your business

There are tens of thousands of roofing companies and hundreds of thousands of roofers operating in the US, all competing for a relatively small number of clients. Unfortunately, failing to invest in marketing is one of the most common reasons roofing companies don’t succeed.

The competition is fierce for residential and commercial roofers. In order to grow your roofing business, you need to stand out and attract new clients. That’s where roofer marketing comes in.

Roofing contractor marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the roofing services you provide — in the right place and at the right time.

5 reasons to use a roofing contractor marketing platform

1. Everything you need in one place: From paid ad campaigns and reputation management to SEO and content marketing, there are many marketing channels to keep track of for modern roofers. Managing each marketing channel one at a time can quickly become a full-time job. The KonectLocal roofer marketing platform has all the features you need to manage all of your marketing channels from one place.

2. Streamline your marketing: Having individual marketing strategies for each channel is not a recipe for success. Roofer marketing channels tend to work better together. The konectLocal roofing company marketing platform makes it easy to streamline your marketing efforts and make sure all of your channels are working together cohesively.

3. Save time: Trying to manage all of your roofing marketing channels separately can be time-consuming, which is problematic when you already have a full schedule. The KonectLocal roofer marketing platform allows you to consolidate all of your efforts into one place, so you can free up more of your time for what really matters — serving your clients.

4. Save money: Not only does managing each marketing channel at once take a lot of time, but it can also be expensive. When you take an a la carte approach to marketing, you end up spending a lot of money on software, tools and other resources. The KonectLocal roofing contractor marketing platform provides all the resources you need to succeed — including a team of experts — at an affordable price.

5. Monitor and maximize your performance: There’s very little point in investing your time and money in a losing roofer marketing strategy. The KonectLocal roofer marketing platform provides easy-to-read analytics so you can see how your campaigns are performing and make necessary adjustments. This allows you to fine-tune your marketing efforts for maximum results.

Must-have marketing channels for roofing companies

SEO and content marketing

Most of the time, when someone needs commercial or residential roofing services, their search starts on Google, Bing or another search engine. Search engine optimization (SEO) and content marketing can help you get found by people actively searching for your services, attract new clients and build your brand’s organic presence.

Email marketing

Hiring a roofer is a big deal, and more often than not, new leads won’t be ready to convert the first time they’re introduced to your roofing company. Email marketing can help you nurture leads and stay top of mind with existing clients. This ensures that you’re the first roofing company they think of when they’re ready to schedule a service.

Social media marketing

People don’t just use social media to connect with friends or seek out entertainment. They use it to find new brands and local businesses, like roofing companies. A strong social media marketing strategy can help you build your brand where people spend the majority of their time online, attract new clients and stay top of mind with your existing client base.

Online advertising

There are many different places your prospective roofing leads and clients may be spending their time online, from Google to Facebook. One of the best ways to ensure you have a visible presence wherever people in your area are looking is to invest in multi-channel advertising. This allows you to put your roofing company in front of prospective clients on the channels they use most, whether they’re looking for general information or ready to schedule a service.

Reputation management

Did you know that most people trust online reviews just as much as personal recommendations from friends and family? If you’re not actively requesting reviews and managing your roofing company’s online reputation, you could be missing out on new clients. Reputation management is a critical part of successful roofer marketing.

Let us help you conquer key roofer marketing channels

The benefits of working with a roofer marketing team

Roofing contractor marketing FAQs

Why is roofing company marketing important?
With so many roofing companies and contractors out there competing for the same leads and clients, you need a way to make your brand stand out. Roofer marketing helps you build awareness of your company and roofing services, attract new leads, convert them into clients and keep existing clients coming back.
There’s no such thing as a one-size-fits-all roofer marketing strategy. Every roofing company is unique, which means that every roofing company needs a unique strategy. To create yours, start by identifying your goals, budget and target audience. From there, you can create a customized marketing plan that will help you achieve your goals.
Inbound marketing is a strategic approach that focuses on getting found by your target audience online, and then turning those leads into clients. It’s the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. Some common inbound marketing tactics for roofing contractors include SEO, content marketing, social media marketing and lead nurturing.
There are a number of ways to generate leads for your roofing company. Some common roofing-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. You can also generate leads by attending local events, sponsoring community programs or partnering with other businesses in the home improvement industry.

Grow your roofing company with a dedicated marketing team

See what our roofing business KonectLocal Platform users are saying

“This platform lets any motivated owner easily control their sales and marketing business — from a daily spend perspective down to a robust CRM and everything else in between.”

Bruce A. | Principal Accountant

“I would not be doing the sales that I have if it wasn’t for KonectLocal. I am experiencing a 6-8 times return on my investment.”

Gregory D. | Director of Operations

“KonectLocal has grown our business more than 300% in less than 4 months.”

Dale M. | Managing Partner

“The combination of a web platform , CRM, virtual marketing , ad copy and email marking platform makes KonectLocal complete the whole ecosystem that a small business needs to grow.”

Pat M. | Owner

“Outstanding customer service and support.”

Michael M. | Owner

“My business and social media exposure have increased significantly with their help.”

Danielle W. | Owner
“The team made my website-creating experience so easy!”
Jessica G. | Administrative Assistant

“KonectLocal is helping us make marketing a priority of our business for the first time in our 22-year history.”

Chandler J. | Director of Business Development

“Since I started working with them, I have seen a big change in my business.”

Greg B. | Co-founder

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